How to Keep Your Business Going Strong Amid the Pandemic

Sep 21

Written by: Elena Stewart, Owner of www.ElenaStewart.com

Small businesses across the country have been hit hard by the pandemic. As a small business owner, you’ll likely need to make changes in order to survive. Complying with local regulations and helping your customers feel at ease won’t be easy, but the tips below can help point you in the right direction.

Improve Flow

Whether you have a private office or a space that’s open to customers and clients, improving your layout and organization can help give your employees and patrons peace of mind. Consider taking these steps to get started.

Put up plexiglass dividers between cubicles, registers or other equipment.
Post signage on the walls or even on the floors to encourage social distancing. (You can work with
Create more physical space between desks or tables by rearranging.

Offer New Services

For many small businesses, it’s hard to keep offering the same products or services during the pandemic. These are a few ways you can change your approach to bring in new business.

If you’re a restaurant, change the menu to offer more casual or to-go options.
Gyms, studios, and other similar services can draw new clients by streaming classes.
If you make products, shift your product line to make items that are in high-demand.
Start offering virtual consultations and other virtual services for your clients or patients.
Consider using your skills on a freelance basis to find new clients.

Help Your Employees Thrive

Changing your business approach and improving the safety of your workplace will make it easier to keep your staff and make them feel safe. However, there are other things you can do to support your employees even more.

If you let your team go remote, look for ways to give them a sense of belonging.
Consider changing your policies to offer more flexible time off.
If your employees are still in the workplace, offer PPE and up your cleaning efforts.
Screening employees before they enter the workplace can help prevent the spread.

Keeping your business afloat during the pandemic is difficult to say the least. When considering your options, keep in mind that you will likely need to make a few changes in order to fully reassure your employees and customers. Whether you’re opening back up now or have plans to do so in the future, these ideas can help you find new business opportunities while keeping everyone as safe as possible.